The person or entity that is notified when a shipment arrives at its destination.
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What is a Notify Party?
The notify party is a person or entity identified on the bill of lading who is to be notified when the shipment arrives at its destination. The notify party is typically an agent of the consignee, such as a broker or freight forwarder. The notify party is responsible for coordinating the delivery of the shipment and providing any necessary documentation to clear the shipment through customs. In some cases, the notify party may also be responsible for arranging for the transportation of the goods from the port to the final destination. The notify party is an important contact for the consignee and the shipping company to ensure that the shipment is delivered smoothly and on time.
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