Consumer Packaged Goods (CPG)

Consumer Packaged Goods (CPG) are products that are consumed on a daily basis by individuals and are usually sold in packaging designed for mass consumption. These products are typically purchased by consumers through retail stores, supermarkets, or online platforms. 

Examples of CPG products include food and beverage items, personal care and household products, toiletries, cleaning supplies, and other everyday items that are used by consumers. These products are often produced by large consumer goods companies and are distributed through extensive supply chains to reach consumers in a variety of retail settings.